Continuing to invest in R&D

- 13.3% of sales spent on R&D, balancing long- and short-term R&D.
- The global software development structure was further strengthened with GEAX, our Globally Empowered to Accelerate Experience team.
To keep fueling the innovation that is typical for a technology leader like Barco, we invest heavily in R&D, balancing long- and short-term initiatives. Rather than innovating just to create new digital visualization products and services, however, we focus on innovation for impact, i.e. innovation that solves customers’ real challenges and creates real value in mission-critical areas. Moreover, we also apply innovation practices to change our way of working and doing business. By sharpening our innovation processes, we want to raise the returns on our innovation investments.