Markets
We provide our customers with imaging capabilities that enable them to make a visible impact, creating experiences, generating insights and ensuring connectedness in three healthy markets: Entertainment, Enterprise, and Healthcare. We work hard to keep consolidating our leadership position in all three markets, around the globe.
Customer engagement
Across markets, divisions and business units, whether in Belgium, the US or China: Barco always goes the extra mile to meet its customers’ requirements. And yet, we realize that customer demands are changing and that it is more important than ever to engage with our customers, exchange ideas with them and put them at the very heart of what we do.
Our three divisions
Barco is active in three healthy markets. While each Barco division has its own goals, targets and focus areas, they all offer innovative, high-quality and increasingly also truly sustainable visualization solutions that create value and meet – or rather: exceed – the expectations of Barco customers and end-users.
Focus on China
With a market share of more than 50% for our cinema business, growing interest in other Barco entertainment solutions and a huge potential for our healthcare business, China will play a key role in Barco’s future growth. To further strengthen our position in the dynamic Chinese market, we plan to considerably reinforce our local manufacturing, innovation, R&D and sales bases and team up with local suppliers in 2022 and beyond.
