Value creation

The concept of ‘value creation’ fits perfectly with our mission of enabling bright outcomes. The value creation model below describes how we create value to all our stakeholders in the short, medium and long term. The model articulates the mission of our company and links it to our strategy and the markets we cover. The horizontal layers represent the six capitals in which we group the respective KPI’s.

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Entertainment: creating moments, enriching lives

Whether in cinemas, sports arenas or concert halls; in museums or theme parks; at corporate events or festivals: Barco’s end-to-end entertainment solutions create compelling moments. More than that, you’ll also find us in simulation and training environments where we help pilots, Formula 1 drivers or seafarers to practice their skills, and in virtual 3D environments, like in the automotive industry. By offering the most advanced and reliable products and outstanding services, we help them enable bright outcomes.

Enterprise: engaging you to unleash the power of shared knowledge

Every Barco enterprise solution is designed to help people collaborate better by ensuring engaging experiences. From boardrooms and workplaces to control rooms and classrooms: all our solutions help people unleash the power of shared knowledge – for brighter ideas and, ultimately, better results.

Ensuring better healthcare outcomes for more people

Barco connects healthcare professionals at almost every patient touchpoint. From the imaging room to radiology, during specialist consultations and in the surgical suite: our solutions and services help medical professionals enable better health outcomes and work more efficiently in an increasingly complex healthcare enterprise.

Enabling bright outcomes around the world

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences.


At Barco, we are on a mission to help our customers enable bright outcomes. Our corporate strategy guides us in pursuing that mission. To remain competitive in today’s digitally accelerating world, we continually refine our approach and priorities to keep these in line with the changing dynamics.

Barco’s corporate strategy is built around four strategic levers – four priorities that form the Barco DNA.

  1. Innovate for impact
  2. Focus on performance
  3. Offer outcome-based solutions
  4. Go for sustainable impact