Barco has been a global technology leader for decades. Just look at our massive expertise and experience, and smart, committed teams. We are active in markets with solid foundations, where we offer mission-critical solutions. In order to optimally seize all the market opportunities ahead and further strengthen our leading role in our markets, we are determined to exploit our strengths to the fullest, and even more than we’ve done in the past.
To achieve that aim, we set a number of short- and mid-term strategic objectives:
reshuffle our organization into 6 business units (BUs) in order to step up accountability, entrepreneurship, and customer intimacy;
increase operational effectiveness through digital transformation and standardization;
grasp our market potential by broadening our geographic coverage with a focus on China and by developing adjacent markets.
Overall, we score between 2 and 3 out of 4 on the ‘Capture profitable and efficient growth’ focus areas. The reorganization positively impacted accountability, customer intimacy and entrepreneurship in 2022 and we continued investing in our business in China, despite the covid hurdles. In the field of ‘developing new market segments’, several initiatives have been taken, but with plenty of potential remaining.