Stepping up for the next episode

At Barco, our strategy acts as a guiding light: it defines how we play to win in our markets. While the foundations of a corporate strategy should remain unaltered, the strategy itself needs to be dynamic and agile, particularly in today’s disruptive, volatile markets. Over the past few years, we have continually refined our approach and priorities to keep them in line with changing dynamics, including relevant market trends, material topics and risks.

Three strategic levers

To accelerate progress towards our vision, we redefined our strategic levers in 2022. Our renewed strategy now comprises three levers:

  1. Capture profitable and efficient growth
  2. Innovate for impact
  3. Go for sustainable impact
IR22 ST22 full

The dynamics that shape our strategy


5 relevant market trends

Our customers, our markets and even our world are changing faster than ever. As these changes largely impact our business, we keep a close eye on trends and act upon them when going forward. We enlisted 5 market trends that are considered as really relevant for the business that we’re active in. They are shaping our solution portfolios and strategy.



Continuous monitoring of material issues is critical to staying on top of emerging risks and opportunities. A materiality assessment helps organizations understand what topics matter most to their businesses and stakeholders and where to focus the attention. We regularly update our materiality assessment to make sure it reflects changes in our business and the external environment.



Within the context of its business operations, Barco is exposed to a wide variety of risks that can affect its ability to achieve its objectives and to execute its strategy successfully. Every year, we perform a company-wide risk assessment and compliance gap analysis to identify, prioritize, manage and monitor the risks that impact our organization.