Visioneering a bright tomorrow
#WEAREVISIONEERS
‘Visioneering a bright tomorrow’, the Barco purpose that we launched in 2023, highlights our belief that truly great engineering starts with a clear vision – a vision of a better, smarter, healthier world. We are constantly thinking about how we can help and transform the quality of life of our customers, our employees and the world around us – not only today, but also in the next 10 or even 20 years.
The concept of integrated reporting aligns perfectly with that vision. Year after year, we try to share more transparent results and honest insights on how we create long-term value for the entire Barco ecosystem.
By telling our story, openly and transparently, to our investors, employees and all other stakeholders, we can win their trust, which we need to achieve our ‘visioneering a brighter tomorrow’ mission.
Interview with the CEOs
“In 2023, we made significant progress in implementing our strategy and I’m sure that Barco will capitalize on these efforts. Of course, doing business is not a short-term game,” says Charles Beauduin when reflecting on 2023. An Steegen confirms: “The market circumstances were harsher than we had envisioned. Still, our pace of innovation is accelerating, and we are active in the right markets to drive growth in the coming years.”
Key figures
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EBITDA
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Designing visioneering technology
Barco develops visualization and collaboration solutions to help people work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise, Healthcare, and Entertainment.
Our vision
While Barco has always been an innovator, our explicit ‘Visioneering a bright tomorrow’ purpose urges us to go even further in thinking out of the box – in the field of visualization technology, but equally in our processes, HR policies and approach to topics like sustainability. Explore how everyone at Barco is a visioneer and how are all working towards a bright tomorrow.
Our strategy
At Barco, our strategy acts as a guiding light: it determines our future path, defining how we play to win in our markets. As today’s markets are disruptive and volatile and technology changes at cruising speed, we constantly refine our corporate strategy, look at it through different lenses and incorporate evolutions and trends – while, of course, sticking to our strategic principle of ‘setting the industry standard in visualization”.