Introducing three strategic levers
The Barco strategy comprises three levers: capture profitable and efficient growth, innovate for impact and go for sustainable impact. These are the priorities we want to focus on to remain relevant and flourish in the short-, mid- and long-term. They help us prioritize our business activities.
When making strategic decisions, we increasingly take into account the material topics that create the most value for Barco and its stakeholders.
Capture profitable and efficient growth
Barco has been a global technology leader for decades. We are active in markets with solid foundations, where we offer mission-critical solutions. In order to optimally seize all the market opportunities ahead and further strengthen our leading role in our markets, we are exploiting our strengths to the fullest.
Innovate for impact
To retain its position as a technology leader, Barco is accelerating its innovation and technology capabilities. While innovating, we always keep in mind that innovation at Barco should deliver impact, i.e. add value for all our stakeholders, including the broader communities in which we operate.
Go for sustainable impact
Barco has been and remains a sustainability frontrunner in the tech industry. When first deciding how to execute our strategy, we chose to operate with respect for the planet, our people and the local communities. Year after year, that commitment has become more deeply embedded in our corporate DNA.
