Creating moments, enriching lives
Whether in cinemas, concert halls or museums; at theme parks, music festivals or corporate events: Barco’s entertainment solutions are designed to turn heads and create compelling moments. By providing our customers with the most advanced projectors, LED displays and image processing solutions, we help them capture fans rather than audiences. Our increasing focus on convenience and services further helps them build that fan base and grow their businesses.
Respective weight in the group 2020 sales
Approximate subsegment distribution based on sales
“People will always want to be entertained. We are in pole position to cater to those needs”Nicolas Vanden AbeeleGeneral Manager Entertainment
Entertainment: our strategy and future outlook
Entertainment is all about wowing people – and Barco has been a leader in creating amazing moments for decades. While 2020 was a tumultuous year for the entertainment business, the future is anything but gloomy. By adhering to our corporate strategy and focusing on our strengths, our Entertainment division is ready to cater to every opportunity as soon as the entertainment industry unlocks.
In 2018, Barco took a bold step to strengthen the cinema of the future: all the cinema-related sales, marketing and services activities (except China) were moved to Cinionic – a brand-new joint-venture, dedicated to cinema.
Why the move? And what about the future of cinema in post covid-19 times?
Trends in events
Everyone is talking about the new normal: life after corona. But for live events this new normal might already have been in the works even before the virus. The trends for events in 2020 already listed virtual events, attendee-centric approaches and a heightened focus on sustainability. You could say that the corona outbreak is working as a catalyst for these trends…